Location
Praia do Rosa, Imbituba – SC, Brazil
Rua Jaborandi, s/n
Pousada Aurema is located in Ibiraquera, in the commercial center of Praia do Rosa. Around the inn you'll find Mercado Ana Paula and Supermercado Manenti, plus pharmacies, a gas station, a pet shop, restaurants, local shops and bus stops — all without needing a car.
Nearby points of interest
- Praia do Rosa Beach — 5 minutos de carro
- Rosa Norte — 5 minutos de carro
- Praia do Ouvidor — 10 minutos de carro
- Ibiraquera Lagoon — 2 minutos de carro
- Praia do Rosa Village — poucos minutos de carro
- Natural Pool — mesma região da Praia do Rosa Norte, cerca de 5 minutos de carro
- Flavors of Rosa — poucos minutos de carro
- Aloha — poucos minutos de carro
- Quintal Butiá — poucos minutos de carro
- Pico da Tribo — poucos minutos de carro
- Praia da Ferrugem — 10 minutes by car
- Praia do Siriú — 15 minutes by car
- Garopaba — 15 minutes by car
- Florianópolis — 1h30 by car
How to get there
Praia do Rosa is on the southern coast of Santa Catarina, in the municipality of Imbituba — close enough to Florianópolis for a weekend getaway, but far enough from the city bustle to feel like another world.
From Florianópolis (the most common route)
The distance is roughly 90 km from Hercílio Luz Airport (FLN), which is about 1h15 by car via BR-101 south and then SC-100. This is the most common route for those flying in from other parts of Brazil.
From Porto Alegre
It's about 300 km via BR-101, roughly a 4-hour drive.
From Curitiba and São Paulo
From Curitiba, the drive is around 3h30 via BR-101. From São Paulo, the drive is longer (about 9 to 10 hours) — for those coming from further away, it's usually worth flying into Florianópolis and renting a car there.
By bus
There are regular intercity bus lines to Imbituba or Garopaba, the nearest cities. From there, the final leg to Praia do Rosa is usually done by taxi, ride-hailing app (limited availability in the region) or a pre-arranged transfer.
A note on the last stretch
The final approach to Praia do Rosa includes a stretch of dirt road. Nothing that stops regular cars from getting through, but be prepared — especially if it's raining or if it's your first time in the area.
- Fill up beforehand: gas stations become scarcer as you approach the village
- Avoid arriving very late at night the first time — signage is limited in some stretches
- Share your location with whoever is hosting you — GPS coordinates work better than street addresses in navigation apps in this region
- Renting a car in Florianópolis is usually the most practical option for those flying in